Course curriculum

    1. Build It and They Will Come: Why Your Story Is Your Best Recruiting Tool

    2. The Hiring Magnet Blueprint

    3. Quiz: Build It and They Will Come

About this course

  • $45.00
  • 3 lessons
  • 1.5 hours of video content

Are You Using Your Story?

Independent practices have a powerful recruiting advantage - freedom. The freedom to build a meaningful culture, live your values openly, and create a workplace people genuinely want to be part of. In this practical webinar, Dr Dave Nicol will show you how to turn your story, culture, and employer brand into your strongest recruitment tool so the right people are drawn to your practice.

What You'll Learn

  • How to build a culture people actively want to join

  • How to communicate your values and employer brand with confidence

  • How to attract great hires without relying on bigger salaries

What You'll Get

  • A practical framework for strengthening your employer brand

  • Clear strategies to improve recruitment through culture and storytelling

  • Actionable ideas you can apply immediately within your practice

Meet your instructor

Founder & CEO Dr Dave Nicol

Dr. Dave Nicol is a veterinary leadership expert with over 20 years of experience running successful, values-led veterinary practices. He is the owner of Roundwood Vets and the founder and CEO of the Veterinary Leadership Academy, all built with culture, clarity, and sustainability at their core. Dave has coached hundreds of veterinary leaders around the world, written three books including So You’re A Vet… Now What?, and hosts two of the profession’s longest-running podcasts. He was voted VMX Practice Management Speaker of the Year in both 2019 and 2024.

What leaders say about learning with Dr. Dave

“Very funny, engaging, and charismatic. Information was extremely helpful and will be put into practice.”

“Amazing speaker. Fun and informative all in one.”

“Absolutely fantastic speaker. Engaging and fun. Have loved all of his lectures!”