Independent veterinary practice is facing a strange paradox.
Demand remains strong. Revenue is growing. Yet recruitment remains difficult, teams are exhausted, client expectations continue to rise, and many practice owners feel like they're working harder than ever simply to stand still.
The answer isn't to work longer hours or simply hire more people.
It's to understand what's changing, recognise where the biggest opportunities now exist, and invest your time in the areas that will have the greatest long-term impact.
Drawing on more than two decades of practice ownership, leadership coaching and strategic consulting, Dr Dave Nicol shares the framework he uses to help practice owners step out of reactive firefighting and lead with greater clarity, confidence and control.